Tell ’em What You Told ’em – Brand Recognition

For the past year, I’ve written my grocery list on a dry erase notepad refrigerator magnet. Week after week, write-erase-write-erase, always slightly annoyed with the dark space in the upper right corner that I can’t use. It wasn’t until this past week, when I ran into the vendor again, that I connected him to the magnet. Turns out that what my mind had processed as dark space was actually his logo and picture.

Sure, there are negative conclusions you could draw about my powers of observation and the design of the magnet. But I’m focusing instead on this lesson:

It’s important to repeat and repeat and repeat your story when trying to build brand recognition. It’s not enough to be a good person (he is), be good at what you do (he is), or be humble about your accomplishments (he is, to a fault, obviously).

This year, I’m going to be boldly repetitive. Hopefully you’ll see my logo/face/company name so often it won’t retreat to your subconscious. I’m going to be tastefully shameless in promoting my brand.

Stay tuned. Let’s see how this goes.

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